The text discusses why growth engineering practices do not transfer to product engineering, highlighting the fundamental differences between the two. It explains the potential issues that could arise if growth practices were force...
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Alexey MK is a Growth Engineering leader and founder with a passion for start-ups, programming, and hackathons.
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The text discusses why growth engineering practices do not transfer to product engineering, emphasizing the fundamental differences between the two. It highlights the potential issues that would arise if growth practices were forc...
0A Year of Remote Async
2024-10-15 • culture review remote work
The text discusses the concept of remote async work and the experience of the author working with a company called Levels Health. It explores the challenges and benefits of remote async work, the use of Comms as a communication to...
0A Year of Remote Async
2024-10-15 • culture review remote work
The text discusses the concept of remote async work and the experience of working with a company called Levels Health. It explores the challenges and benefits of remote async work, the use of Comms as a communication tool, and the...
The text discusses the different kinds of software engineers found at startups, and the different roles and skillsets required for each. It aims to help engineers decide what kind of job they should look for next, and help founder...
The text discusses the different kinds of software engineers found at startups, and the different roles and skillsets required for each. It provides examples of engineering roles and personalities encountered at companies like Fac...
The text is an interview with Rajiv Desai, the Senior Director of Engineering and Head of Growth Engineering at Dropbox. It discusses his journey at Dropbox, the challenges he faced, and the strategies he implemented to scale grow...
The text is an interview with Rajiv Desai, the Senior Director of Engineering and Head of Growth Engineering at Dropbox. It discusses his journey at Dropbox, the challenges he faced, and the strategies he implemented to scale grow...
The author reflects on the first ever Growth Engineering course at Reforge, highlighting the positive feedback and the lessons learned. The course will be rebuilt for V2 in October, with changes including more tailored content, mo...
The author reflects on the first ever Growth Engineering course at Reforge, highlighting the positive feedback and the lessons learned. The course will be rebuilt for V2 in October, with improvements such as more tailored content,...
The article discusses the decision-making process of when to replace a landing page builder with a dedicated growth engineering team. It explains the benefits of keeping landing page builders and the opportunity cost of using engi...
The article discusses the decision-making process for growth-stage startups to evaluate whether to replace their landing page builder with a custom code solution. It emphasizes the benefits of keeping a SAAS solution like Unbounce...
The author discusses the creation of the first ever Growth Engineering Course on Reforge, the topics it will cover, and the target audience. The course aims to make engineers and engineering managers more effective in growth engin...
The author discusses the upcoming Growth Engineering Course on Reforge, sharing their experience as a Growth Engineer and the need for such a course. They outline the course content, target audience, and format, inviting intereste...
02023: A Year in Review
2023-12-21 • reflection
The text is a year in review by Alexey, who transitioned to a fractional advising practice focused on Growth Engineering. He shares his experiences, lessons learned, and plans for 2024, including writing guides and potentially tak...
02023: A Year in Review
2023-12-21 • reflection
The text is a year in review by Alexey, who transitioned to a fractional advising practice focused on Growth Engineering. He shares insights, lessons learned, and plans for 2024, including focusing on quality over velocity in writ...
0Should this be an A/B Test?
2023-11-26 • experiment product management growth
The text discusses the appropriateness of A/B testing for product features, providing a practical guide for determining whether an idea is A/B test material. It outlines four key questions to consider before running an A/B test an...
0Should this be an A/B Test?
2023-11-26 • experiment product management growth
The text discusses the appropriateness of A/B testing for product features, providing a practical guide for determining whether an idea is A/B test material. It outlines four key questions to consider before running an A/B test an...
The article discusses the importance of a dedicated growth engineering team and the common pitfalls that such teams face. It covers topics such as getting started, building a growth engineering culture, transitioning core product ...
The article discusses the importance of a dedicated growth engineering team and the common pitfalls that such teams face. It covers topics such as getting started, building a growth engineering culture, transitioning core product ...
The text discusses the challenges startups face with growth experiments due to lack of volume. It provides a guide to determine if a company could staff a Growth team to start running experiments, and offers techniques to increase...
The text discusses the challenges startups face with growth experiments due to lack of volume. It provides a guide to determine if a company could staff a Growth team to start running experiments, and offers techniques to increase...