The text is an in-depth discussion about the product design process, covering topics such as the meaning of product design, the product design process, user research, functionality and usability, visual design, and prototyping and...
About:
Anton Sten is a product design consultant and author with a passion for user-centric design. He has over 25 years of experience in designing websites and apps.
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The text is about the experiences of a solo designer working at a startup, sharing reflections on being a startup designer, the challenges, and rewards of the role. The designer discusses their typical days, valuable skills, and t...
02024 Year in review
2024-12-18 •
The author reflects on the past year, discussing his work with clients, joining a company full-time, coaching designers, and personal experiences. He also shares his plans for the future and the changes he made to his website.
0The moral dilemma of platform choice
2024-11-23 •
The blog post discusses the moral dilemma of platform choice for creators in the digital age, focusing on the responsibility to choose platforms that align with their values. It highlights the ethical considerations and practical ...
The blog post discusses the shift in mindset about accessible design, emphasizing that it's not just about following rules, but about creating products that work for anyone, anywhere, anytime. It highlights the importance of consi...
0The Power of Adaptability
2024-10-13 •
The blog post discusses the importance of adaptability in the 21st century, emphasizing the need to master new skills and switch professions throughout our lives. The author shares personal experiences related to adaptability in v...
0Understanding your core values through reflection
2024-10-13 •
The author reflects on the changes in his core values over the past 15 years, emphasizing the importance of understanding one's core values and aligning actions and goals with them. He shares his experience transitioning from cons...
0Can you be creative just by creating?
2024-10-13 •
The blog post discusses the concept of creativity in design, and whether it is necessary for designers to be innovative. The author argues that creativity is multi-faceted and that well-functioning and well-received designs are th...
0Write when you have something to say
2024-10-13 •
The author discusses the challenges of writing consistently and the importance of writing when you have something to say. He also answers questions from a senior designer in Berlin about UX research, the role of a consultant, and ...
0A question never asked is never answered
2024-10-13 •
The blog post discusses the challenges of creating a portfolio as an entry-level designer and the importance of personal projects. It also emphasizes the significance of showcasing UX thinking in a portfolio, even if the cases are...
0After 15 years, change is coming!
2024-10-13 •
Anton Sten has been running his own consultancy for 15 years and has recently taken on the role of Head of Design at Summer Health. He reflects on his journey, expresses gratitude to those who have supported him, and announces the...
0The Stakeholder Interview
2024-10-13 •
The blog post discusses the importance of stakeholder interviews in the design process, emphasizing the need to understand both user and business goals. The author shares his approach to conducting interviews, including the questi...
0The Tools I Use to Run My Business
2024-10-13 •
The blog post is about the tools the author uses to run his business, including website, software, small gems, and hardware. He shares his experience with various tools and services, and provides recommendations for privacy-focuse...
0Creating a UX Strategy
2024-10-13 •
The blog post discusses the importance of having a UX strategy in place for projects, explaining what a UX strategy is and how it can help align team members and resources. It also delves into the components of a good user experie...
0Print design principles in a digital world
2024-10-13 •
The author reflects on his career in print advertising and how it shaped his design philosophy. He discusses the differences between print and digital design, emphasizing the importance of foundational design principles. The text ...
0Digital tools may create life long relationships
2024-10-13 •
The post discusses the importance of digital relationships and how they can be as important as in-person relationships. The author shares personal experiences of forming strong bonds with people through digital interactions, highl...
0Writing’s gift? Better design
2024-10-13 •
The author emphasizes the importance of writing before starting a design project, as it helps to organize thoughts and clarify thinking. He shares his process of creating a design system using Notion, highlighting the importance o...
0Trying out no-code tools
2024-10-13 •
The author discusses his experience with no-code tools, particularly Framer and Webflow, and his dissatisfaction with certain features. He also considers switching to Ghost, but has reservations about it as well. The post ends wit...
0Freelancing: three values that change everything
2024-10-13 •
The blog post discusses the three key principles for a successful freelance career: maintaining a drama-free professional relationship, embodying the 'batteries included' mindset, and understanding your worth. The author shares hi...
The blog post discusses the concept of New Year's resolutions and how they are similar to setting goals for products and projects. The author proposes a more ambiguous way of setting goals and discusses the concept of being in bet...
02023 in review
2024-10-13 •
The author reflects on the year 2023, noting that it was uneventful compared to previous years. He discusses his major projects, personal life, and future plans, expressing satisfaction with the slower pace. The post also includes...
0Why carousels don't work
2024-10-13 •
The blog post discusses the ongoing critique of carousels in web design, highlighting the problems with carousels such as user engagement issues, information overload, and accessibility concerns. The author suggests alternatives t...
0One question changed feedback for me
2024-10-13 •
The author emphasizes the importance of writing in the creative process and shares his thoughts on how to get started with writing as a designer. He highlights the importance of understanding the project and the emotional aspect o...
0How I write for design
2024-10-13 •
The author emphasizes the importance of writing in the creative process, especially for designers. He shares his process of writing before designing, highlighting the importance of considering the project and his feelings, and bal...