The blog post critiques the increasing reliance on AI tools in user research, arguing that this trend undermines the value of human-centered research and the expertise of user researchers. The author emphasizes that while AI can e...
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Gregg Bernstein is a UX research leader, author, educator, and speaker focused on user-centered product development and content at Medium.
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The author expresses a strong disinterest in AI, arguing that it is not a product or solution in itself but rather a buzzword that distracts from addressing real human problems. They emphasize the importance of focusing on human-c...
The text emphasizes the importance of providing context in research to enhance its value and durability. It critiques the tendency to answer only the immediate questions posed by stakeholders, advocating instead for a broader appr...
The article discusses the evolving nature of user research, emphasizing that each researcher's experience is unique and context-dependent. It highlights the challenges faced by user researchers, such as being underutilized or misa...
The text discusses strategies for effectively getting research noticed by CEOs and executive leadership teams. It contrasts two approaches: a treacherous path of directly approaching the CEO, which can lead to confusion and negati...
The text discusses the necessity of concluding research projects to facilitate decision-making in organizations. It emphasizes that while research can theoretically continue indefinitely, it is essential to set clear stopping poin...
The author shares advice for designers transitioning into UX research, emphasizing the importance of treating each aspect of the research process as a design challenge. They suggest designing research plans, discussion guides, usa...
The author discusses their experiences with various publishing platforms and emphasizes the importance of redundancy in sharing written work. They highlight the risks of content disappearing due to platform changes or organization...
4.3How I write – Gregg Bernstein
2025-06-24 • writing media publishing editing conciseness
The author discusses their approach to writing concisely, emphasizing the importance of editing and clarity. They reflect on the process of distilling ideas into brief formats suitable for different platforms, such as blogs and so...
0Sharing my research bookmarks – Gregg Bernstein
2024-01-25 •
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