The interview with Sari, founder of Sublime, explores her journey from traditional investment banking to creating a unique knowledge management tool. Sari discusses the importance of building a sustainable company, the challenges ...
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Exploring noteworthy identities through design. Click to read Product Identity, by Itay Dreyfus, a Substack publication with hundreds of subscribers.
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The article discusses the diminishing uniqueness in design due to the rise of design systems and templates that promote sameness across digital platforms. It critiques the current data-driven culture in design, arguing that it pri...
Niche design is a self-published magazine aimed at designers and product makers, emphasizing a thoughtful and intentional approach to design over conventional metrics of success. The author reflects on the extensive effort put int...
Designers should prioritize building supportive communities over relying on commercial tools to enhance their skills and creativity.
5.3Why Niche design
2025-11-12 • technology niche journey development philosophy
The author reflects on their personal journey in the design community, discussing the evolution of their career in tech and the shift towards niche design. They express a sense of disconnection from mainstream tech culture and adv...
Itay Dreyfus invites support for his indie magazine project, sharing insights on self-publishing and the community's interest in print media.
0Building as gardening
2025-04-09 • monetization strategies software development
The text discusses the concept of 'building as gardening' in software development, emphasizing the importance of a slower, more organic approach to building products. The author reflects on their own experiences with writing and d...
The text is a review of the Deta Surf browser by Micah Blachman, an eleven-year-old writer and tech enthusiast. He discusses his experience with the browser, its features, and his interactions with the team behind it. He also comp...
0A home for niche design
2025-02-27 • web development design zine niche
The text is about the author's project, a niche design zine, and the process of creating a website for it. It also includes interviews with various designers and product makers, as well as the author's experiences and challenges i...
The text discusses the concept of the dark forest of the internet, where people are retreating to more private and hidden spaces due to the hostile nature of the public internet. It explores the role of email as a private and form...
0Looking for humanness in the world wide social
2025-01-15 •
The text discusses the evolution of social networks from intimate spaces to vast, crowded arenas, and the loss of human connection and authenticity in the process. The author reflects on the impact of social media on personal expe...
0I'm writing a zine
2024-12-02 •
The author has been working on an ambitious project for the past few months, which is an extension of a previous essay. The project is a zine called 'The Niche Design Zine' and is an exploration of design from diverse perspectives...
0In awe of InVision
2024-08-21 •
InVision, a beloved design company, is shutting down, sparking nostalgia and debate. The company made significant contributions to the design community, but failed to keep up with industry trends. It tried to compete with new emer...
0The other chair
2024-07-29 •
The author discusses his experience of buying a new chair for his home office. He talks about the lack of decent options in the market and his discovery of the HÅG Capisco, a unique and aesthetically pleasing chair. He describes t...
0The Dumbification of our smart screens
2024-07-03 •
The text discusses the negative impact of technology on our lives, particularly smartphones, and the emerging trend of 'dumbifying' our smart screens to improve our relationship with technology. It also mentions various products a...
0What’s the future of AI hardware?
2024-06-17 •
The text discusses the future of AI hardware, exploring the recent developments and the challenges faced by AI-integrated hardware and gadgets. It delves into the reinventing, improving, and entertaining aspects of AI hardware, an...
0Designing for a single purpose
2024-05-07 •
The text discusses the importance of designing products for a single purpose, using examples from various industries such as tech, photography, and food. It highlights the negative impact of bloated products and the value of focus...
0#6 Twitter: What's My *Name* Again?
2024-03-28 •
The text discusses the history and evolution of Twitter, its acquisition by Elon Musk, and the changes in its branding and features. It also explores the subculture of Twitter, its unique style of writing, and the impact of longfo...
0Beautiful ugly websites
2024-03-07 •
The author discusses the concept of 'beautiful ugly websites' and the importance of aesthetics in design. They reflect on the balance between form and function, and the trend of over-designing websites. The author also explores th...
0Niche product design
2024-02-21 •
The text discusses the emergence of niche product design as a response to the standardization and predictability of mainstream design. It explores the impact of growth on design, the limitations of pursuing scale, and the potentia...
0Narratives of business models
2024-02-14 •
The text discusses the different business models used by companies, focusing on the case of Telegram and its freemium model. It explores the psychological effects and customer perceptions of various business models, such as ads, s...
0#5 Kubera: What's my net worth?
2024-02-08 •
The text is about Kubera, a personal wealth management tool, and the author's experience with personal finance. It discusses the history of wealth management, the rise of fintech, and the changing landscape of investments. The aut...
0#4 Roam Research — What comes after a renaissance?
2024-01-15 •
The text discusses the rise and fall of Roam Research, a note-taking tool that popularized networked thinking. It explores the impact of Roam on the note-taking space, its unique features, and the challenges it faced. The author a...
0#3 Telegram - The mysterious messenger app
2023-12-07 •
Telegram is a cloud-based instant messaging service founded by the Durov brothers in 2013. It is focused on privacy and security, and has a mysterious reputation. The app is widely known but rarely utilized, and serves hundreds of...