LinkedIn is transforming into a platform for authentic storytelling and creativity, especially appealing to Gen Z, as brands shift from corporate messaging to relatable content.
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Lia Haberman is a marketing consultant and educator, known for her insights on creator marketing and social media trends.
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Securing speaking opportunities requires a focused pitch, thorough preparation, and an understanding of audience needs, as highlighted by industry experts.
Insights from industry leaders on effectively pitching for speaking opportunities, emphasizing timing, personal branding, and actionable strategies for emerging speakers.
Snapchat's 2026 strategy focuses on leveraging creator partnerships and authentic content to enhance brand engagement and capitalize on emerging features like smart glasses.
Pinterest's 2026 strategy focuses on enhancing search capabilities and community engagement, urging brands to create intentional, user-friendly content, especially for Gen Z audiences.
TikTok's 2026 landscape reveals significant changes in management, user engagement, and content strategies, emphasizing the need for brands to adapt to maintain relevance.
YouTube is transforming into a major entertainment platform, requiring brands to rethink their marketing strategies to create engaging, authentic content rather than traditional ads.
Instagram in 2026 focuses on DMs, creator-led content, and AI features, emphasizing private sharing and the importance of engaging narratives for brands.
The blog post discusses the strategies employed by nonprofit organizations for social media engagement during the critical Giving Tuesday period. It highlights insights from leaders at various nonprofits, including Feeding America...
Nostalgia for 2016 social media highlights a time of creativity and connection, contrasting sharply with today's corporate-driven landscape.
Chi Thukral shares insights on leveraging social media for newsletter growth, emphasizing the balance between personality and professionalism across platforms like LinkedIn, Instagram, and Threads.
This week in Silicon Valley highlights major challenges including TikTok outages, layoffs, and shifting social media strategies as brands adapt to a turbulent environment.
Recent updates in social media and content marketing reveal a shift towards engaging storytelling and the evolving definition of podcasts, emphasizing emotional connections with audiences.
The blog post celebrates the fifth anniversary of the ICYMI newsletter, highlighting key updates from various social media platforms, including YouTube's personalized Recap report, Spotify's Wrapped launch, and TikTok's Nearby Fee...
Insights from Rare Beauty's MacKenzie Kassab on effective brand storytelling and strategies for launching a successful Substack newsletter.
The post explores the significance of CEOs' social media presence, analyzing recent trends and strategies in the fast-food industry to enhance brand engagement.
The blog post outlines TikTok's new U.S. ownership and algorithm changes, while also discussing updates from other social media platforms and insights on content creation.
TikTok is restructuring its U.S. operations amidst a potential sale, while other platforms innovate in content creation and marketing strategies highlighted at CES 2026.
Adapting social media strategies for 2026 requires understanding diverse generational preferences and moving beyond outdated marketing tactics to engage effectively.
SXSW reveals key updates in social media, including Instagram's new features, Meta's acquisitions, and the growing importance of in-person events in the creator economy.
B2B marketing is evolving to embrace casual, culturally relevant content, as highlighted by Pinterest's trends report predicting a return to analog themes like letter writing and poetry.
Recent developments in social media include Meta's app changes, TikTok's logistics policy reversal, and YouTube's outage, alongside insights on content creation strategies.
Recent updates from TikTok, Instagram, and YouTube reveal a shift towards TV-based viewing and highlight the importance of live streaming for creators in 2026.