The post discusses Kevin Spacey's response to a misleading headline by The Telegraph that implied he was homeless. Spacey skillfully reframes the narrative, asserting his high status and gratitude for support while criticizing the...
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A new playbook for communications. Click to read Flack, by Lulu Cheng Meservey, a Substack publication.
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The article discusses strategies for winning the AI talent war, emphasizing the importance of attracting and retaining top talent capable of building AGI. It argues that financial incentives alone are insufficient, and that compan...
The post discusses Palmer's unconventional idea to rebrand the Department of Defense (DOD) to 'The Department of War.' It outlines five strategic objectives behind this proposal: enhancing deterrence, promoting transparency, clari...
Responding effectively to negative feedback requires separating emotional reactions from the substance of the criticism and demonstrating accountability to restore balance.
Authenticity and real effort are essential in 2026, as the prevalence of fake content makes genuine narratives more valuable and rare.
The text discusses the need for external help in communications for startups, and the process of hiring a PR agency. It provides advice on when to hire external help, options for PR agencies, how to choose the best agency, what to...
The text discusses the importance of founders taking control of their narratives and communicating directly with their audience. It emphasizes the need to reject traditional communication methods and build a movement by crafting a...
The text discusses the power of communication in influencing people's choices and feelings, and provides tactics for finding and keeping love based on psychology research. It covers factors that cause love, the importance of showi...
The text discusses the 5 ingredients of a successful fundraising announcement, including objectives, audience, message, execution, and validation. It provides a detailed analysis of each ingredient and uses Ramp's recent announcem...
Barbie's marketing campaign has crossed $1 billion at the box office, driven by memes and user-generated content. The campaign was successful because it allowed people to express themselves and share their opinions, style, and exp...
The article discusses the impact of bad press on a company and its CEO, using the example of CNN CEO Chris Licht's ouster following a profile in The Atlantic. It emphasizes that bad press doesn't take down a CEO on its own, but it...
Twitter Blue, a new subscription service, has been widely shunned by previously verified users, despite offering useful features like the ability to edit tweets. The legacy blue checkmark was positioned as a luxury good, but the n...
The text is a crisis communications playbook inspired by advice from Urijah Faber, a Hall of Fame UFC fighter. It provides a detailed guide on how to prepare for a crisis, including assembling a crisis team, establishing clear rol...
The text provides advice for writers on how to grow their newsletter audience, focusing on defining their brand, creating a unique value proposition, self-promotion, and utilizing Substack features. It also covers strategies for m...
The text discusses the art of making a proper apology in a crisis communication situation. It emphasizes the importance of taking responsibility, showing empathy, and following through with promises.
The post discusses how FTX and its founder, Sam Bankman-Fried, received extensive media coverage and how other founders can use similar tactics to get better coverage for their companies. It highlights the strategies used by SBF t...
The text discusses the differences between on the record, off the record, and on background interviews. It provides examples of accidental interviews and offers advice on how to handle interviews with reporters. It also explains t...
The post provides 5 steps for preparing for a TV interview, including deciding the purpose of the interview, framing the message, preparing the context, and watching clips of the show to get familiar with the hosts and their style...
The text discusses the importance of taking PR risks and avoiding playing it safe in corporate communications. It emphasizes that avoiding risks leads to different mistakes, and taking educated bets on judgment and abilities can l...
The text discusses how startups can build a fanbase using the methods employed by K-pop bands. It outlines four key things that K-pop bands do to cultivate their fandoms and provides examples of how founders and execs can modify t...
0Comms Foundation #2: Tactics
2022-09-08 • marketing
The text discusses tactics for executing a communication strategy, emphasizing the importance of aligning communication efforts with business objectives. It provides a formula for determining the best communication tactics and emp...
The text is about the author's experience of meeting with Substack's cofounders and CEO Chris Best going on Joe Rogan's podcast. It describes the unique format of the show, the lack of preparation, and the behind-the-scenes of the...
0Comms Foundation #1: Strategy
2022-08-23 • strategy comms foundation
The post discusses the basics of effective communications, focusing on strategy as the foundation. It emphasizes the importance of having a clear purpose for communications and outlines a military framework of ends, ways, and mean...
The text discusses the difference between bad press and hit pieces, and how hit pieces can backfire and work to a company's advantage. It provides advice on how to address hit pieces and turn them to your advantage, and also menti...