About:

Michael Dubakov is a CEO and former engineer interested in no-code, AI, and future tech, known for founding Targetprocess.

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Interests:

No-code AI Future of coding Future of software development Education

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The post discusses the concept of 'debt' in software development, emphasizing that each new feature added to a product can lead to various types of debt: functional, UI, quality, and technical. It argues that while new features ma...
The article discusses the challenges of feature prioritization in product management, arguing that traditional linear models are insufficient. It introduces the concept of a 'Features Network,' where features are represented as no...
The text discusses the evolution and challenges of no-code solutions, highlighting insights from the book 'A Small Matter of Programming.' It addresses why voice interfaces may not become mainstream, the intelligence of users in s...
The blog post discusses the rise of no-code software, exploring its historical context and the evolution of software development over the past 60 years. It identifies four waves of software influence: programming your own software...
The article discusses the evolution of software tools in the AI era, emphasizing that the future will favor malleable software that adapts to user needs over rigid tools that impose fixed processes. It contrasts Linear, a simple b...
The post discusses Stephen Batchelor's book 'Buddhism without Beliefs,' highlighting its complex language and metaphorical ideas. It emphasizes that Buddhism was not originally a religion but evolved to include faith-based element...
The article discusses the concept of 'Not Invented Here' in the context of small companies developing their own tools instead of relying solely on existing solutions. It argues that creating custom tools can lead to innovative app...
The post discusses the concept of malleable software, which exists across three layers: code, low-code, and no-code. It breaks down notable tools in each category, highlighting their use cases, strengths, and limitations. Code too...
The article discusses the importance of automation in no-code tools, particularly focusing on Fibery. It outlines various methods for implementing automation, including scripting languages, graphical languages, domain-specific lan...
The article discusses the importance of composability in software development, emphasizing that features should not depend on the internal implementation of other features. It uses the example of a ToDo app to illustrate how tight...
The text explores the multifaceted nature of success for startup founders, emphasizing that it is not solely defined by financial metrics like exits or user numbers. Instead, success is portrayed as a multidimensional concept that...
The article critiques the concept of a 'zero-bugs policy' in software development, arguing that it is unrealistic as all software products inevitably have bugs. It highlights that even successful projects like Linear and popular o...
The author discusses the ethical principles he believes should guide SaaS vendors, presenting a personal 'SaaS Ethics Manifesto.' Key points include offering free trials without credit card requirements, full refunds within 30 day...
The author reflects on their constant dissatisfaction with work results, arguing that this trait, while not traditionally viewed as positive, drives personal and professional growth. They criticize the common practice of overly pr...
The article discusses the challenges faced by startups and draws a parallel between the struggles of startups and the transformative effects of near-death experiences in life. It argues that many successful startups undergo a 'nea...
The post discusses key insights from 'The Mom Test' by Michael Dubakov, emphasizing the importance of seeking concrete feedback rather than relying on compliments or vague opinions. It advises focusing on understanding the custome...
The article discusses insights from Scott Fearon, a hedge fund manager who specializes in shorting companies. Over 30 years, he has interacted with 1,400 executives and observed that many leaders are overly optimistic about their ...
The blog post reviews 'Creativity, Inc.' by Ed Catmull, highlighting key management insights applicable to software product companies. It emphasizes the importance of creativity, the role of mistakes in the creative process, accep...
The post discusses J.C.R. Licklider's significant yet underappreciated influence on the evolution of computers, particularly through his role at ARPA in the 1960s. It provides an overview of the computer industry from the 1950s to...
The post reflects on the book 'The Buddha's Way of Happiness,' highlighting key concepts such as universal interconnectedness, the idea of no-self, and the importance of living in the present moment for achieving happiness. The au...
The author reflects on the challenges of emigration, sharing personal experiences of moving to Cyprus with his family. Despite having a seemingly good life, he feels a sense of heaviness and loss of balance in his routine. He disc...