The author reflects on the importance of blogging as a means of creative expression and connection with others. They argue that adult life often suppresses individual creativity, and blogging serves as a platform to share personal...
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Tom Critchlow is an independent consultant and growth advisor with expertise in content and SEO, based in Brooklyn, NY.
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The text discusses Google's AI search efforts and the author's proposal for a different approach. It explains the grounding process in LLM search and how it affects the user experience. The author presents a prototype for a better...
03,573 Days On The Road
2024-09-03 •
The author reflects on his 10 years of independent consulting, highlighting the freedom and challenges it brought. He discusses his decision to take a full-time job for a change of pace and learning. The post includes charts showi...
0Featured on People & Blogs
2025-08-22 •
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0Working With Founders Who Have Conviction and Taste
2024-04-16 •
Consulting can be easy money, but real work involves embracing chaos, uncertainty, and getting things across the finish line. Tom Critchlow works with founders who have conviction and taste to help them reach their next phase of g...
LinkedIn is positioned as a learning network in a changing world of work, where the employer-employee relationship is weakening and social media is seen as harmful. The text discusses the need for a new script for work, the rise o...
0A Lil' Website Refresh
2024-03-20 •
Tom Critchlow introduces the latest version of his website, highlighting new features such as a new sidebar menu layout, white background, advisor page, topic pages, blog map, and more. He discusses the importance of taking a pers...
0Work is a Place
2024-03-06 •
The author reflects on his experience of working from home for almost 10 years and realizes that he has actually spent very little time working from home. He discusses the different types of social interactions he misses from trad...
0How do You Cultivate Customer-Centric Executives?
2024-03-01 •
After consulting with various companies, the author concludes that having a customer-centric executive is crucial for success. The ability to make customer-centric decisions is key, beyond just having a customer-centric culture. E...
0(Another) Quick Riff on Narrative Strategy
2024-02-16 •
The author reflects on the concept of narrative strategy, emphasizing the importance of articulation in early stage startups and products. He discusses the power of company stories, both externally in brand strategy and internally...
0Notes on my Remarkable Tablet
2024-02-09 •
The author shares their personal opinion and experiences using the Remarkable 2 tablet for reading, writing, and arithmetic. They discuss various uses such as reading PDFs, helping with math homework, and creating custom project t...
0Notes on Search and AI
2024-01-31 •
The blog post discusses the future of AI and search, exploring different outlooks on how generative search experiences will impact clicks to websites. It also delves into the idea of just-in-time interfaces, new kinds of search qu...
0Don’t Give Advice, Be Useful
2024-01-23 •
The text discusses the importance of being helpful rather than just right when giving advice. It emphasizes the delicate nature of giving advice, the problems with saying 'You should...', and the importance of defining the problem...
0Manifesting My Dream Clients & Projects for 2024
2024-01-18 •
The author discusses manifesting dream clients and projects for 2024, sharing potential collaborations with brands like Figma, Replit, Remarkable, Stripe, LinkedIn, and more. He emphasizes the importance of deep, transformational ...